CPA PRICING MODELS EXPLAINED

Cost per Action/Acquisition: A style of performance marketing in which marketers (advertisers) only pay partners (publishers/affiliates) when a new user is acquired or a specific action is completed. An action can be anything from a form fill, to a subscription, download, purchase, etc., as agreed upon by the marketer.

Across the performance marketing industry, CPE is often used for post-installation events within mobile apps. At Perform , this model pays when a user has completed an action within an app after install, which can include events such as a registration or in-app purchase. This model is only applicable to app-install offers at Perform.

A pricing model that pays partners when a customer purchases a product or service at full cost, or via cash-on-delivery. With this model, the advertiser only pays when revenue is driven.

This pricing model pays when a user has provided personal details as stipulated by the marketer. Common personal details collected include name, email, and/or zip code. With this model, lead generation is the desired goal.

Specific to mobile apps, this pricing model pays partners when a user installs and opens an app. It is one of the most widely used models for mobile user acquisition campaigns.

One of the most straightforward pricing models, CPC pays when a user has clicked on an ad and has been redirected to the marketer’s desired landing page.